SEO or search engine optimisation is the process of improving the volume of visitor traffic to a web site from search engines via their natural listings or paid for links.
Without any SEO, you simply don’t exist. You will receive virtually ZERO visitor traffic and if you’re running a business, then this doesn’t make any sense at all.
The best keywords are those words and phrases commonly typed in by your potential customers, but which aren’t used much on your competitors websites. This is achieved by using the help of Google Adword Webmaster Tools, Yahoo marketing data and Keyword Discovery software.
This is normally written by the client under our consultation and compliments the linking strategy outlined below. Emphasis is put on content that functions to engage your market, not bore it or become too flowery. The simple fact is that if you write great content people will want to link to you.
Building links is critical to your online marketing success - they drive traffic to your site and they improve your search engine rankings. If a search engine sees lots of quality sites linking to yours then it deems that your site must be important and you will move higher up the search engine results.
This is without doubt the most important and also time consuming part of the process.
SEO can be broken down into two main areas. LINK BUILDING, which tells the search engines how popular a site is by analysing all the websites that link to it and SITE OPTIMISATION, which deals with how 'friendly' a site's structure is to search engine spiders and how relevant site content is to search results.
We automatically include most types of SEO site enhancements and content optimisation techniques during the design and build process of every new website project that we undertake as well as offer our advise and consultation with regards to keyword research and writing keyword-rich and functional content.
All Standard Features and all Special Features are included in all our projects.
